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For the Communication category

Overcoming Turnover

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One way around the problem of high employee turnover is to hire the right people in the beginning. To ensure that they get the cream of the crop, Excel Fitness Center, through its subcontractor, Pro-fit Services, employs an interviewing system that is both comprehensive and effective.

The process begins the moment the applicant walks through the door. A clipboard is given to the applicant complete with a customized employment application and personal questionnaire. Included is a brochure that clearly spells out the club’s history and mission.

Candidates are contacted approximately two days later, and those who qualify receive an invitation to interview. The first interview is designed to help the interviewer understand the applicant’s personality. The second interview takes the process further by explaining the nuts and bolts of the operation, and the all-important issues of compensation.

Finalists from the first two interviews attend a third interview in which information about marketing strategy, company development and expectations for the future are shared. In the fourth and final interview, the specifics of the job are explained. A decision is made, and the candidate is contacted no more than 48 hours later.

“In a town of 50,000 people, this system averages 50 to 75 applications per week,” says Pro-Fit spokesperson Lisa Lynn. “Out of 1,492 applications the first half of this year, there were 303 interviews resulting in 29 new staff members. In the past 24 months, turnover has been predictable, while competent and trained new staff members were ready to fill the positions. This has allowed us to utilize many part-time people in entry-level positions and maintain a consistent and effective service to our clients.”

New network product heralds Linux revolution

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Entrepreneurs are always scouring for technology bargains. That’s why this column previously looked at the computer operating system Linux and ways small-business owners can use it as an alternative to more expensive options.

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New media adopt old advertising ways

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For years, new-media firms in the world of the Internet have been busy telling their old-media counterparts in radio, television and print that they are doomed as a medium. “The Internet is where it is at!” they have pleaded. “Eyeballs are on Web sites, not television!” they have whined.

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Calendar Boy

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By persuading Web surfers to put their personal schedules online, When.com hopes to create the ultimate sticky app.

In today’s world of Internet years and endless to-do lists, time management has become a competitive sport among the perpetually overbooked. Continue reading this entry »

Air-traffic control

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To ramp up its vast back-end network Sun turned to Irving, Texas-based i2 Technologies, developer of large-scale supply-chain forecasting and fulfillment software. Last fall, Sun installed the first of three i2 modules. Called Rhythm Collaboration Planner, it allows Sun’s suppliers to share product-demand forecasts and manufacturing schedules. Continue reading this entry »

Exchanging places. Part 2

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“I pay them $1 million a month in fees, mostly reporting fees,” says Matthew Andresen, president of Island. Andresen also claims that Nasdaq made about $24 million last year reselling data it obtained through Island-originated trades. “Paying them to take and then resell our data is kind of like buying your own watch back on 42nd Street,” he grumbles.

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Exchanging places. Part 1

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Nasdaq is presently the undisputed leader of stock markets for high-growth companies. But unlike the electronic exchanges that serve Europe, trades on Nasdaq can lumber along over telephone and fax lines and through the many hands of human market makers. As Berkeley notes, “traditionally, the financial markets are full of intermediaries and intermediaries’ intermediaries. Continue reading this entry »

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