Archive

Using Email to Attract and Keep Members. Part 2

Comments Off

Keeping your list current

The safest way to build your email list is to have people “double opt in.” When people give you their addresses by card or on the Internet, it is the first opt in. Then, when you send them a confirmation via email to confirm that they’d like to continue receiving emails from you, this is the second opt in. Continue reading this entry »

Using Email to Attract and Keep Members. Part 1

Comments Off

The Internet may be more visible than email, but assuming your goals are sales, service and retention, your email strategies will always outperform your Internet strategies. Here are some reasons why: Most of your memberscheck their email daily, or at least weekly, but few of them visit your facility’s website weekly. Continue reading this entry »

New media adopt old advertising ways

Comments Off

For years, new-media firms in the world of the Internet have been busy telling their old-media counterparts in radio, television and print that they are doomed as a medium. “The Internet is where it is at!” they have pleaded. “Eyeballs are on Web sites, not television!” they have whined.

Continue reading this entry »

Calendar Boy

Comments Off

By persuading Web surfers to put their personal schedules online, When.com hopes to create the ultimate sticky app.

In today’s world of Internet years and endless to-do lists, time management has become a competitive sport among the perpetually overbooked. Continue reading this entry »

Exchanging places. Part 2

Comments Off

“I pay them $1 million a month in fees, mostly reporting fees,” says Matthew Andresen, president of Island. Andresen also claims that Nasdaq made about $24 million last year reselling data it obtained through Island-originated trades. “Paying them to take and then resell our data is kind of like buying your own watch back on 42nd Street,” he grumbles.

Continue reading this entry »

Blue Taste Theme created by Jabox